Swimming’s hottest pair Stephanie Rice and Eamon Sullivan move into underwear

World record holders Eamon Sullivan and Stephanie Rice have today joined forces as the faces, and bodies, of iconic Australian underwear company Davenport. The popular Australian swimming pair will front the Summer 2008 campaign as Ambassadors for Davenport, and will be seen wearing the product in advertising across Australia and New Zealand.

The exciting announcement comes after Davenport’s recent multi-million relaunch of its men’s and women’s underwear range and is just in time ahead of the expected increase in exposure for Eamon Sullivan and Stephanie Rice as they compete on the global stage in August.

“We are very excited to have Eamon and Stephanie on board as both are current global sports heroes,” commented David Thompson, General Manager of Gazal underwear. “With their recent world record breaking efforts, coupled with their great looks, they are undoubtedly the golden couple of the pool at the moment.”

The signing of Eamon Sullivan and Stephanie Rice is the next step in Davenport’s already successful assault to establish a greater share of the underwear market. The swimmers will be seen wearing all the latest in Davenport’s range, from the comfortable basics to more fun and cheeky patterns including a Green and Gold range, which will provide Aussie fans with something to wear when they are cheering on Eamon and Stephanie. The new advertising campaign featuring Eamon and Stephanie will be seen across Australia and New Zealand in print and online from July.

Both Eamon and Stephanie are very excited about coming on board as Ambassadors for Davenport.

“I’m a huge fan of the Davenport range, and had a lot of fun at the shoot,” Eamon commented. “It is exciting to partner with a brand that is youthful and a bit cheeky, but more importantly, that produces a great product.”

“Working with Davenport is an amazing opportunity and a good chance to have some fun out of the pool,” Stephanie added. “With all the fun prints, bright colours and cute little detailing it is hard not to get excited about working with such great products.”

The product will be available from Myer, David Jones, Farmers and all good specialty stores.

For media information please contact: James Ward, Elite Sports Properties on 0409 458 661 / jward@elitesports.com.au